Softpull Marketing for Auto Dealers

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How would you like to know who in your Customer Database is getting ready to buy another vehicle right now, but maybe not from YOU!
Would you like a shot at selling them their next ride?

Introducing Credit Pipeline

Monetize your Customer Database into a Goldmine of Opportunity Unlocking the Value in Your Existing CRM & DMS

Like most Auto Dealers, over the years, you may have invested millions of dollars building your Customer Database.

Now… finally… you can monetize your CRM and DMS with valuable and timely leads!

  • Right now, there are 100’s of customers in your Database who intend to buy a new or pre-owned vehicle in the near future.
  • Sold customers you lost track of.
  • Thousands of Unsold “ups” and contacts sitting idle in your Database.
  • As their interest peaks, many carry-out a Softpull to learn where they stand credit-wise.

How RMA Data Plus and its Credit Pipeline Program helps Dealers Optimize and Monetize Database Marketing:

  • Credit Pipeline monitors Customer activity and sends a notification to your CRM when a Softpull occurs.
  • Your Sales Teams can then follow-up in real-time, using our optional scripts, to suggest YOUR Dealership is their BEST choice to make that purchase!
  • Plus, we immediately send-out via USPS a customized mailer, highlighting your Dealership and the many benefits of buying from YOU!
  • We also answer all in-bound leads after hours, with live U.S based operators to capture and even set appointments for your Sales Teams.
  • RMA Data Plus has an exclusive Agreement with all 3 Credit Agencies (Tri-Merge) to access this Softpull info on your behalf!

No More begging your Sales Teams to contact DEAD leads or “old” customers.
Your Database Customers simply raise their hands and say, “I’m Ready!”
The Question is… Will you be?

Table of Contents

Today’s Lead Quality is Costing You Thousands

Third-Party Leads offer Diminishing Returns

Dealers invest heavily in marketing and lead generation—driving traffic to websites, showrooms, and service departments— with outcomes that are not always cost-effective.

Third-Party Leads often Disappoint:
  • Poor Contact Info
  • Lookers are not always Buyers
  • Customers wanting different offers
  • Hard to Finance credit profiles
  • Competition making leads more difficult to work and convert

The Solution

Credit Pipeline reduces waste and helps keep marketing budgets cost-effective.

Today’s leads are harder than ever to close.

Unqualified prospects waste your Sales People’s valuable time, drain morale, and eat away at your profit-line — all while marketing costs continue to rise.

It’s time to stop paying more for leads that deliver less results!

In-most markets, Google Ads search now runs between $38–$85 per contacted lead.

Facebook leads for automotive average $39.

Every customer is credit qualified and able to buy.
Stop wasting marketing dollars on unqualified prospects!

Step 1: Data Hygiene — The Foundation of Success

Clean and Update Data from your CRM and DMS (Sales and Service)

We begin by updating your existing Customer Data to insure maximum accuracy and deliverability by “scrubbing” or cleaning-up the files (also known as the “hygiene” method).
  • Dealer research shows that nearly 50% of all Dealership Customer Data is outdated.
  • Your DMS is usually 100% accurate but overtime will diminish.
  • Customers move. Change jobs. Get new phones. New eMail addresses. They buy, sell or trade their vehicles.
  • Your CRM is a different matter. Poor data entry. Misspellings. Unanswered fields. People get married. Divorced. Change careers. Move constantly.

Bad Data means Lost Contacts
Lost Contacts equals Lost Revenues
Bad Data is No Data

Here’s how we Hygiene your Database

  1. We hygiene your CRM-DMS Sales, Service and Parts Dept. Databases, updating all records, accessing U.S. DOJ data and engage Authenticom to cleanse records for accuracy.
  2. We update & authenticate names, addresses & phone numbers.
  3. We append all emails.
  4. We network with all 3 Credit Bureaus, updating consumer data.
  5. We learn what VIN’s are in the driveway. Do they match what was sold by the participating Dealer (VIN match)?
  6. We also monitor OE Incentive Plans (built-in) and update changes for all brands in real-time.

Accurate and updated Customer Data is the key to successful Database Marketing.
Good Content = Great Outcomes

Step 2: Customer Database Monitoring for Sales and Service for both CRM and DMS

Real Time Credit Alerts Drive Action

Credit Pipeline continuously monitors your Customer Databases in real-time and alerts both you and your customer, after their Credit Report updates.

Credit Pipeline customers then fall into monitored Sales Campaigns (buckets) set by you, the Dealer. This intelligence allows your Sales Teams to follow-up more effectively with timely, relevant outreach!

Credit Pipeline leads are EXCLUSIVE to your store! We DO NOT Sell or Share these leads at any level. Afterall, these are YOUR customers.

Credit Pipeline then provides written “conversational scripts” and videos strategically created for each marketing campaign. Soon your Sales Teams will feel at ease connecting with in-market shoppers, who realize you are there to assist them in-making a great buying decision!

Here are a few Key Marketing Campaigns Dealers may choose

Sub-Prime

FICO 480-549 Previous turndowns now qualified to buy

Emerging Credit

FICO 550+ Previous turndowns now qualified to buy

Propensity to Buy

Customer actively shopping NOW Streaming soft pull Triggers

Equity Opportunities

Trade-in and trade-up candidates

Interest Rate Reduction

FICO 620-699 16% interest rate

Interest Rate Reduction

FICO 700+ 10% interest rate or higher

Lease Expiration

Lease coming due soon 4-6 months, 1-3 months

Bankruptcy

Filed Chapter 7 Discharged Chapter 7 or 13

Step 3: Data Monitoring for Non-Customers

Another key component of Credit Pipeline is the optional monitoring of Non-Database Consumers within a defined geo-market area of your Dealership. When these Non-Customers “trigger” one or more of your marketing Campaigns, your Sales Teams are alerted for a far more effective and timely outreach than would otherwise be known to your Sales Teams.

Softpull Marketing targets prospects who are actively shopping, credit qualified and ready to buy! The advantage over hard pull triggers, is Softpull triggers occur virtually in real-time.

Our exclusive RMA system is immediately notified of a Softpull occurring in your market area that meets your established outreach Campaigns. Your Sales Teams will receive the leads within minutes. And they will have the benefit of knowing most of these customers have NOT YET made a final buying decision. Timing is everything!

Here are a few key Non-Customer Marketing Campaigns Dealers may choose

Conquest Auto

Propensity to buy your Make. Anyone who currently owns your brand or a competitor’s brand that you may want to target.

Sales Defection

Identifies consumers who purchased elsewhere but are key targets for service.

Recalls

Monitors all sold units and conquest units in your area for recall opportunities.

Credit Pipeline “Stand-Alone” Option for Non-Customers

Non-Customer “Trigger” Leads do not require Database Hygiene as they are targeting outside your Database. This means your RMA Softpull Marketing Campaigns can begin today!! No Hygiene needed!

  • Non-Customer “Trigger” Leads as a Stand Alone Option.
  • Minimal cost to start selling more cars right away!
  • Great for independent stores or those with newer or smaller Databases.
  • New Car Dealers can begin Campaigns immediately!
  • Billed monthly in-advance at $9/lead. 100 leads minimum. No set-up fees.

Note: Another name for these out-reach campaigns is “Buckets” or “Marketing Criteria.” Credit Pipeline will help list-out these “buckets” that consumers “fall into.” And Dealers can update, change or delete Campaigns anytime during the month.

Schedule your own 1/1 Credit Pipeline Demo to Learn More

Step 4: Web ID – Website Tracking

Turning anonymous website traffic into predictable Car Deals

  • Tracks every visitor on your website
  • This optional service is included with Credit Pipeline at no added cost

Step 5: Custom Mail-Out Letter Campaigns

Every compliance letter is customized to your Dealership based-on branding, logos and incentives available.

Step 6: Call Center

U.S. based BDC Call Center - All Inclusive

We provide a U.S. based live Call Center answering all in-bound voice leads after store hours to screen and verify customer information on your behalf, plus set appointments. Dealers now have every opportunity to maximize lead spend. Appointments are delivered to your Dealer CRM.

Customer Intelligence Provided to your BDC/Sales Team

Customer Data Provided

  • Monitoring bucket information
  • Customer name
  • Updated address (NCOA verified)
  • Original phone and email from CRM and DMS where available
  • Appended validated phone number
  • Appended validated inbox email

Vehicle Details (Accurate Owner Info)

  • Vehicle verification with D.O.J. where available (RMA Exclusive)
  • Purchase date
  • Year, make, model, VIN
  • Estimated interest rate, monthly payment, balance and months remaining on loan

Every Lead is 100% Credit Qualified and Able to Buy

All Leads Are Exclusive to Your Store

Maximum ROI

No wasted leads = No wasted money. Every dollar you invest targets customers who can actually buy.

Lower Cost

Costs less than traditional internet leads while delivering dramatically higher quality and conversion rates.

Easier to Convert

Past customers are easier to work and generate significantly higher profits.

Real, Actionable Data

Your sales and BDC teams will be more motivated to work these leads. Higher contact rates = higher quality conversions.

Perfect Timing

Create a Database that actually works. Stop the guesswork and call customers at the right time.

Monthly match-back reports show exactly how many vehicles were sold and total profit—no guessing on your ROI.

Credit Pipeline Pricing

Credit Pipeline delivers LOW COST results

One-time Database Hygiene

$895

Our premium hygiene service delivers value far beyond its pricing. Because we respect your budget, we’ve priced this service well-below market rates, adding great value to our program

Includes:

  • Hygiene (updating) of entire Dealership Customer Database (CRM / DMS).
  • All Depts. Billed in-advance.
  • Customized design of mail-out letters
  • Web ID set-up (optional)

Ongoing Database Maintenance

$595/mo.

Once your Customer Database is Hygienically Cleaned,
you’ll want to keep-it that way!

Includes:

  • Continuous monitoring and updating of existing CRM / DMS data
  • Vehicle Ownership Verification Updating. Source: DMV
  • Ongoing monitoring of Dealer selected Campaign criteria (buckets)
  • No long-term contracts. Billed month-to-month in arrears
  • Mandatory for Credit Pipeline to maximize Campaign outcomes

Cost Per Lead

$11 each

For Hygienically Cleaned Customer Databases

Includes:

  • Minimum order: 100 leads per month
  • No long-term contracts. Billed month-to-month in arrears
  • Guaranteed Delivery to CRM with customized direct mail send-outs
  • U.S. based live Call Center managing all after hour in-bound leads (appointments set and forwarded to your CRM).
  • ROI on $1100 investment selling 10 units @ $3.5k = 3100% ROI (31/1 return ratio). Average cost per sale: $110 at 10% close ratio.

Cost Per Lead

$9 each

No Database Hygiene Required
This Credit Monitoring is outside your Customer Database

Includes:

  • Minimum order: 100 leads per month
  • No long-term contracts. Billed month-to-month in-advance
  • Guaranteed Delivery to CRM with customized direct mail send-outs
  • U.S. based live Call Center managing all after hour in-bound leads (appointments set and forwarded to your CRM
  • Great for Independent Dealers with new or smaller Databases
  • Also great for Franchise Dealerships waiting for their hygiene services to be completed (8-weeks). Start receiving leads right away

Capture Revenue Hiding in Your CRM!

Recent VIN Sweep research reveals a surprising opportunity:

An average of 50 vehicles per week (originally purchased from a typical franchise Dealership) experience an ownership change. These vehicles may have been resold, traded-in, stolenor damaged.

Regardless of the size of your store, every week, ownership changes are occurring beyond your Dealership’s radar. Credit Pipeline helps Dealerships identify these potential opportunities and turn existing customer data into new revenue.

What if you could recapture just 10% of this business? That could mean 5 additional vehicle sales per month—customers and sales you might otherwise never know about.

Credit-based marketing isn’t just another marketing tactic. It’s a smarter way to unlock your Database and uncover buying opportunities to drive more sales!

Credit Pipeline is a No-Brainer, Game Changer!

Don't Miss This Exclusive Opportunity

for Auto Dealers • Auto Lenders

Credit Pipeline is Guaranteed to Improve your Marketing Results Banks, credit unions and credit card issuers have been performing this type of marketing for years. Now, RMA has an exclusive Agreement with the Tri-Bureaus as Data Resellers, offering Credit Pipeline to auto dealers and lenders nationwide.

We deliver, in-real time, customers in your Database who are expressing an interest in becoming buyers AGAIN!

Credit Pipeline captures deals sitting in your CRM that are invisible to Sales Teams!

Contact Us Today

Softpull Marketing.com represents RMA Data Plus based in Phoenix AZ.

RMA Management has over 100+ years of experience helping Auto Dealers and Lenders access the latest technologies to reach in-market auto shoppers who are seeking the very best credit options, as they navigate their next car buying venture.

Schedule a live 1/1 Demo to learn more how these newest technologies can grow your lead-gen revenues today!

Explore your Options! No Obligation!

We look forward to being your next-gen, lead-gen Partner for revenue growth and success!

Call us

1+ 602.883.2082

Email us

craig@softpullmarketing.com

Business hours

Mon-Fri 9a to 4p (MST)

To learn more, send us a Message and/or request a Live 1/1 Demo with our Management Team. No BS. No Obligation. Totally Confidential. Softpull Marketing is ready to work for you!




    Softpull Marketing.com and RMA Data Plus clientele remain confident their info will always stay private, safe and secure. We will never sell or share your data with any competitors or 3rd party marketers.
    © 2026 RMA Data Plus. Credit Pipeline is a proprietary technology program of RMA Data Plus.
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